We unpacked the three malpractices and shared a 4-step process to avoid this malpractice.

What happens when…

  • Salespeople offer solutions BEFORE properly uncovering customer needs?
  • Sales Managers assume performance issues BEFORE doing proper coaching?
  • Sales Enablement teams deploy tools, training, or technology BEFORE understanding the execution maturity?


Prescription without Diagnosis is Malpractice

Dur: 44min