We unpacked the three malpractices and shared a 4-step process to avoid this malpractice.

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What happens when…

  • Salespeople offer solutions BEFORE properly uncovering customer needs?
  • Sales Managers assume performance issues BEFORE doing proper coaching?
  • Sales Enablement teams deploy tools, training, or technology BEFORE understanding the execution maturity?

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GC#20

Prescription without Diagnosis is Malpractice

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Dur: 44min

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