Don't miss the next
Global Connect.
4 August 2026.
Global Connect: The Unfair Sales Edge
The mindset of exponential impact
A better tech stack does not give a sales team its edge.
A better manager does.
Most teams chase the edge in tools and talent. They buy the sharper stack. They hire the star performers. The growth they get is linear: it adds up, it does not compound, and it rests on a few people who can walk out the door.
The multiplier manager works differently. They do not add to the team's output, they multiply it. One capable manager raises the floor under every person, every deal, every quarter, and that is the one edge a competitor cannot buy off the shelf.
In this Global Connect session, Alan Versteeg and Tony Cross examine what separates the managers who multiply a team's performance from those who only add to it.
You will learn:
Why the edge most teams chase in tools and talent cancels out, and the one edge that compounds
How to spot where your team's growth is capped by addition rather than multiplication
What the multiplier mindset changes about how a manager spends their time, so the team multiplies instead of being carried
This session is designed for sales leaders, CROs, Heads of Sales, and Sales Managers who are accountable for team performance and want it to compound rather than depend on a few people.
No theory. No motivation. Clear thinking. Practical frameworks. Immediate application.
Part of the Manager as a Multiplier series by Growth Matters International.
Join us live across three global time zones on Tuesday, 4 August 2026.
Check out our previous events below.
The Stoic Sales
Mindset
Nine Principles for Sales Leaders Under Pressure
1. Self-Mastery
Control the controllables. Obsess over preparation, activity and coaching, not buyer behaviour or outcomes.Reframe obstacles. A stalled deal is feedback. Friction builds capability.Reflect daily. Without review, teams drift. Small daily corrections compound.
2. Pressure and Character
Regulate emotion. Calm is a competitive advantage. Reactivity destroys trust.Prepare for setbacks. Blind optimism hides risk. Anticipation improves response.Choose integrity over ego. Overpromising wins short term. Character builds durable revenue.
3. Consistency and Perspective
Build systems that outlast motivation. Reward leading indicators. Standardise execution.Zoom out. One lost deal does not define a career.
Command yourself. Discipline creates freedom. Freedom from panic. Freedom from impulsive decisions. Freedom from burnout cycles.
In GC#24
Modern sales leadership operates inside constant noise.Targets shift. Forecasts slip. Buyers stall. Internal pressure builds. Tools multiply.The question is not how to avoid pressure. The question is who you become inside it.In our recent Global Connect session, The Stoic Sales Mindset, we explored what figures like Marcus Aurelius, Seneca and Epictetus can teach modern sales leaders navigating volatility.
The framework is simple. Three acts. Nine principles. One outcome: disciplined performance without emotional erosion.
NEXT EVENT
Global Connect Recordings
If you missed any of the previous keynotes or would like to review any of the content, check the gallery below for the recordings.
GC#24
February 17, 2026
The Stoic Sales Mindset
Discover how the Stoic Sales Mindset helps sales leaders build discipline, resilience and clear decision-making in volatile markets.
GC#22
August 14, 2023
SOCIAL SELLING Useful tool or just hype?
In GC#22 we share how you can incorporate social selling methodology into your sales process for more success.
GC#21
August 14, 2023
SALES TECH Artificial Intelligence or Artificial Irritation
In GC#21 we unpack some of the Sales Tech out there and share our views on an approach when you are considering implementing any of them.
GC#20
April 28, 2023
Prescription without Diagnosis is Malpractice
In GC#20 we discussed how continuing to do so leads to poor sales results, and how organisations need to assess their execution maturity and then improve it.
GC#19
December 9, 2022
Laying the Tracks for Success in '23
What challenges lie ahead as you prepare for 2023?
GC#18
November 2, 2022
Quietening the Noise
Sales is a noisy place right now. Too noisy. Many sales teams operate in a whirlwind of continuous noise, … and this craziness is impacting performance.
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