1. Should we think this is the next thing?
What should we think about social selling? Why is there so much hype and disparate views on this topic? Is this something all of us need to be leveraging. The American software engineer Blake Ross said: “The next big thing is the one that makes the last big thing usable.” Perhaps that is exactly right.
2. Why is this part of sales and not marketing?
If social selling is about reaching out to the market, forming new relationships, or networking with potential customers, should we not call it social marketing? Either way, what is it exactly and how do we make it practical to use?
3. So, is this something we should all be using?
Are we clear about the benefits, do we know where in the sales or marketing process it fits, do we need a course on how to use it? Great questions with very few sensible answers out there.
We unpack the key mindset shifts you need to make, and the practical steps you can take if you want to maximise a social selling approach.
Join us for this Global Connect Increase your success in sales – join us as we share how you can incorporate social selling methodology into your sales process for more success.
If you missed any of the previous keynotes or would like to review any of the content, check the gallery below for the recordings.
In GC#22 we share how you can incorporate social selling methodology into your sales process for more success.
In GC#21 we unpack some of the Sales Tech out there and share our views on an approach when you are considering implementing any of them.
In GC#20 we discussed how continuing to do so leads to poor sales results, and how organisations need to assess their execution maturity and then improve it.
What challenges lie ahead as you prepare for 2023?
Sales is a noisy place right now. Too noisy. Many sales teams operate in a whirlwind of continuous noise, … and this craziness is impacting performance.
The title for Global Connect #17 was BUILDING SALES COMPETENCE. But what is competence? These and many other questions unpacked in this Global Connect.