Don't miss the next
Global Connect.
6th May 2026.
Global Connect: The Certain Manager
Leading Sales Teams Through Volatility and Uncertainty
Uncertain markets do not create underperforming sales teams.
Underprepared sales managers do.
When conditions get difficult, most sales managers tighten control, increase oversight, and add pressure. Their teams become reactive. Performance drops further.
The manager becomes the problem, not the solution. The certain manager responds differently. Not because the market provides certainty, but because they have the thinking and the frameworks to lead without it.
In this Global Connect session, Alan Versteeg and Tony Cross examine what separates the sales managers who multiply performance under pressure from those who simply manage it.
You will learn:
Why your internal narrative is the first thing that needs to change in a volatile marketHow to simplify your team's focus when uncertainty creates noise
What it means to coach your team to be the Sherpa, and why that builds the trust that converts
How to make clear cut-and-double decisions that protect what matters and remove what does not
This session is designed for sales leaders, CROs, Heads of Sales, and Sales Managers who are accountable for team performance in conditions that resist consistency.
No theory. No motivation. Clear thinking. Practical frameworks. Immediate application.
Part of the Manager as a Multiplier series by Growth Matters International.
Join us live across three global time zones on Wednesday, 6 May 2026.
Check out our previous events below.
The Stoic Sales
Mindset
Nine Principles for Sales Leaders Under Pressure
1. Self-Mastery
Control the controllables. Obsess over preparation, activity and coaching, not buyer behaviour or outcomes.Reframe obstacles. A stalled deal is feedback. Friction builds capability.Reflect daily. Without review, teams drift. Small daily corrections compound.
2. Pressure and Character
Regulate emotion. Calm is a competitive advantage. Reactivity destroys trust.Prepare for setbacks. Blind optimism hides risk. Anticipation improves response.Choose integrity over ego. Overpromising wins short term. Character builds durable revenue.
3. Consistency and Perspective
Build systems that outlast motivation. Reward leading indicators. Standardise execution.Zoom out. One lost deal does not define a career.
Command yourself. Discipline creates freedom. Freedom from panic. Freedom from impulsive decisions. Freedom from burnout cycles.
In GC#24
Modern sales leadership operates inside constant noise.Targets shift. Forecasts slip. Buyers stall. Internal pressure builds. Tools multiply.The question is not how to avoid pressure. The question is who you become inside it.In our recent Global Connect session, The Stoic Sales Mindset, we explored what figures like Marcus Aurelius, Seneca and Epictetus can teach modern sales leaders navigating volatility.
The framework is simple. Three acts. Nine principles. One outcome: disciplined performance without emotional erosion.
NEXT EVENT
Global Connect Recordings
If you missed any of the previous keynotes or would like to review any of the content, check the gallery below for the recordings.
GC#17
September 23, 2022
Building Sales Competence
The title for Global Connect #17 was BUILDING SALES COMPETENCE. But what is competence? These and many other questions unpacked in this Global Connect.
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